Dear BlissDesigned Team,

Thank you for thinking about blissDesigned and finding it still an amazing new project to be involved in. I’d love to get your OK for a 6 months collaboration to start. If you still like it, we continue for years… up to you!

I recently had an illuminating discussion with our CFO—SEN, about the direction and growth potential of blissDesigned. As we chart our course forward, it’s paramount to approach this next phase with healthy focus, patience and mindfulness.

Here's what we've mapped out:

Timeline: Phase 1 Start Date: October 15 - First 6 months…

In this foundational phase, our offerings will focus exclusively on services — specifically our coaching programs and courses, which range in value from $500 to $25,000 USD. While these are our core products, it's crucial to remember that the blissDesigned brand has been dormant for the past four years. As such, our immediate goal isn't just about immediate sales, but rather rebuilding presence in womens’ lives. We have the challenge — and opportunity — ahead of us to reinvigorate our brand, re-establish trust, and generate momentum.

Our action plan over the next six months centers on rebuilding our presence in the world. To do this effectively, our brand needs to be visible and resonant across several social media platforms:

1. Instagram

2. Facebook

3. Threads

4. Twitter X

5. LinkedIn

6. Pinterest

7. others?… better ones?

8. FLODESK (for email campaigns aimed at future client acquisition - this is where sales happen)

How does this look in day-day reality?

1. Denisa publishes a BLOG everyday

2. We post content on all platforms above (and others if you find them new and relevant)

3. We repurpose the content to make super short reels and videos

4. We actively build audience daily on the platforms (there is an art to this I can teach you) ex: we want to build insta to 5000 to 10,000 to 100,000 - takes effort and time but it’s possible

5. Regularly, we invite audience to a free class, webinar or something of value that is free - they give us their e-mail in exchange and…

6. Denisa publishes articles in magazines online, goes on podcasts, networks in her circles - you guys can tell me what are good online circles that are fresh, recent, key to chime in

7. (other ideas welcome)

8. we build an e-mail list - THIS! is where sales are made, in the e-mail list.

9. we create an e-mail list nurture campaign - it takes at least 7 contact points for anyone to buy a product online, service especially

10. we build audience, we build trust, we build value, we make sales and we thrive and clients thrive (win-win)

To streamline our efforts, we'll segment our online endeavors into three main groups:

1. Professionals: LinkedIn, Twitter X, Substack/Medium

2. Socials: Social Media (we need to evaluate which have best relevance to our target audience)

3. E-mail Marketing: FLODESK for email marketing, nurture campaigns

RETAIL: In tandem with our digital outreach, we'll also establish accounts with affiliate members to augment our retail side. If you want to focus on the RETAIL SIDE from the start AS WELL, we can absolutely consider that too, but I’d need you to LEAD that, it’s not my strength.

Building a robust, engaged audience is not an overnight endeavor. It demands time, dedication, and a consistent effort. But imagine the payoff: once we establish this digital community, we'll have a ready base of clients eager to engage with our offerings. History and market trends suggest that achieving this will likely necessitate about six months of focused effort.

Considering the expansive digital terrain we’re venturing into, I estimate it will require roughly an hour a day from each of us. In recognition of this dedication, I propose a compensation of $10 a day, or approximately 1400 yen, for each team member. This totals to around $250 (6 days/wk)-$300 (7days/wk) a month. Furthermore, as we make sales during this phase, we will begin allocating a percentage to each team member from the net profit. This ensures that as the brand succeeds, everyone benefits from the collective effort. What that will be in months 0-6, we can meet and decide, or go with the #s below, but since the initial products are service, the overhead will be higher since I have to spend my time designing and running these courses in person - unless you can help me with that, but that takes more time. We can discuss that.

Let's embark on this journey with a sense of freedom ! fun! and ‘anything is possible if we put our minds and hearts into it!” It will take time to build this audience, but once we do, they will stay with us for the rest of their lives! ‘cause we’re that good.

Much love,

Denisa

PORTFOLIO

Who is the Client? Who is the blissDesigned Woman?

The blissDesigned woman is a blend of timeless elegance and forward-thinking consciousness. She represents a harmonious marriage between wisdom and foresight.

Ageless in Spirit: Age is but a number for her. Whether she's in her 30s or her 60s, she embraces each phase of her life with grace, elegance, and vigor. Her spirit remains unbridled, constantly seeking to evolve, learn, and grow.

Sophistication Personified: Every choice she makes, from the clothes she wears to the spaces she inhabits, reflects her refined tastes. Her preferences lean towards quality over quantity. She invests in timeless pieces and experiences that resonate with her soul.

Holistic Well-being Advocate: She understands that true luxury lies in holistic well-being. Her pursuit of health is not just skin deep — it's cellular, it's spiritual. From the food she eats to the products she uses, she's discerning, choosing only what complements her holistic health philosophy.

Future-Conscious & Earth-Lover: While she loves luxury, she's acutely aware of her footprint on this Earth. Sustainable choices, be it in fashion, beauty, or travel, appeal to her. She is an advocate for the future, ensuring her choices reflect responsibility and foresight.

Eternal Learner: Knowledge is her true luxury. She's constantly on a journey of self-discovery, seeking experiences that enrich her mind and soul. This could be in the form of retreats, books, or soulful conversations.

Empowered & Empowering: She's self-assured, drawing strength from her experiences and her innate wisdom. Yet, she's also the pillar of strength for many, guiding, mentoring, and uplifting others.

Affluent yet Grounded: Financially, she's well-off. She understands the value of money and the luxury it affords. But her wealth doesn't define her; her values, choices, and actions do.

Seeker of Sublime Experiences: For her, luxury is not just materialistic. It's experiential. Be it a serene retreat in the Himalayas or a coaching session that transforms her soul, she's always seeking experiences that elevate her existence.

In essence, the blissDesigned woman isn't defined by her age, background, or status. She's defined by her choices, her values, and her relentless pursuit of a life that's truly blissful in every sense.

what are her painpoints?

The blissDesigned woman, despite her many strengths and enlightened perspective, is not without her challenges. Understanding these pain points is crucial for tailoring your brand's offerings to her needs. Here are some potential pain points she might experience:

1. Overwhelm & Burnout: Given her multifaceted life, she often finds herself juggling numerous responsibilities, from her career to personal endeavors. The constant balancing act can lead to feelings of overwhelm and burnout.

2. Finding Authentic Products & Experiences: In a world saturated with products and experiences claiming to be "luxury" or "wellness-focused," discerning genuine quality and authenticity becomes challenging.

3. Navigating Information Overload: The digital age, while offering endless information, also presents the challenge of sifting through the noise. She's in search of trusted sources that align with her values and offer actionable insights.

4. Maintaining Holistic Well-being: Despite her knowledge and resources, finding the time and means to maintain a holistic approach to health — encompassing physical, mental, emotional, and spiritual well-being — can be challenging.

5. Loneliness at the Top: Success and a strong sense of self can sometimes be isolating. Finding like-minded individuals or communities where she feels understood and can genuinely connect can be a rarity.

6. Sustainable Choices: She's conscious of her impact on the planet but may struggle to find luxury brands or experiences that align with her sustainability values without compromising on quality.

7. Desire for Personal Growth: Her thirst for knowledge and self-betterment means she's constantly looking for transformative experiences. However, identifying genuinely impactful opportunities amidst a sea of generic self-help solutions can be taxing.

8. Preserving Authenticity: In a world that often values conformity, staying true to herself and her values, especially in social or professional settings, can be a struggle.

9. Evolving Identities: As an eternal learner and someone who evolves continuously, she might grapple with the changing roles and identities in her life, be it as a career professional, a mother, a partner, or a mentor.

10. High Standards, Limited Options: Her impeccable standards can sometimes limit her choices, especially when looking for products, services, or experiences that meet all her criteria for luxury, wellness, and sustainability.

Addressing these pain points effectively can help your brand resonate deeply with her, offering genuine solutions and building lasting loyalty.

What is the BlissDesigned Brand Essence?

Vision: Crafting a future-conscious path to elevate and align the modern woman's body, mindset, pleasure, and legacy.

Mission: To empower the #FutureFemme through deep meaning and exquisite experiences, transcending tumultuous times by embracing her true desires and rights, fully actualizing her truths and talents for a benevolent impact in the world.

Values:

1. High-Frequency Support: Offering an environment that resonates at a higher frequency, ensuring clarity, guidance, and transformative experiences.

2. Intuitive Intelligence: Harnessing the power of intuitive wisdom and cutting-edge knowledge to craft a journey that truly resonates with every individual.

3. Empowerment & Freedom: Advocating for the freedom to create, express, and thrive, breaking barriers to actualize one's true potential.

4. Future Consciousness: Recognizing the critical role of today's woman in the shifting and ascending stage of humanity, forging a path for tomorrow's successes.

5. Multidimensional Well-being: Embracing a comprehensive approach to wellness - encompassing the body, the mind, pleasure, and legacy.

Promise: With Dr. Denisa Rensen at its helm, BlissDesigned commits to holding a space that's powerfully nurturing, intelligently designed, and multidimensional, ensuring that every awakening woman feels seen, heard, and elevated.

Tagline: Empower. Elevate. Actualize. Your journey to conscious brilliance begins with BlissDesigned.

Endorsements:

• “The forward-thinking, awakening woman is in perfect hands with Denisa.” — DR. JADE MCGAFF, MD

• "Denisa Is A Union Of Wisdom & Love." —Amanda Wright, Designer

Remember, a brand's essence is its core DNA, the intrinsic attributes that differentiate it in the marketplace, capturing its heart and soul. This essence aims to reflect the deep meaning, empowerment, and high-frequency support that BlissDesigned offers.

What kind of blissDesigned product lines are we looking for?

(A STARTING LIST, will evolve with Team input…)

1. Health: Elevate Inner Wellness

• Supplements: Source capsules rich in antioxidants, adaptogens, and essential nutrients. Specifically target those supporting adrenal and thyroid health. Emphasis on clean, sustainable sources, and ethical testing methods.

• Elixir Powders: Look for versatile powders with organic herbs, roots, and botanicals that can be mixed in water or beverages. Non-GMO, vegan-friendly, and free from artificial preservatives or colors.

• Brain Support Formula: Curate products that contain a blend of ingredients known to promote cognitive function, memory, and clarity. Ideally, they should be backed by scientific studies and consumer testimonials.

2. Transformative Tech: Innovative Solutions for the Modern Woman

• Wellness Rings: Collaborate with tech companies to create or curate wearables that monitor vital signs like sleep, activity, and general wellness. Ensure user-friendly interfaces and design aesthetics appealing to modern women.

• Hormonal Balance Tech: Search for products or technologies that track and provide insights into the unique rhythms of a woman's body, especially relating to hormonal changes.

• Biohacking Gadgets: Curate a range of devices, from light therapy to sound frequency modulators, backed by research. Products should be user-friendly, efficient, and have a sleek design.

3. Skin & Hair: Nourishing Beauty Sustainably

• Face Serums: Research serums that harness the synergy between potent botanicals, clean science, and possibly ancient remedies. Prioritize products with ethical sourcing, cruelty-free testing, and sustainable packaging.

• Hair Elixirs: Identify luxurious hair products formulated with rare oils and herbs. Products should be free from sulfates, parabens, and other harmful chemicals.

4. Interiors Bliss: Promoting BLISS in our spaces

• Interactive Sculptures: Find artisans or companies that create pieces to interact with lighting, promoting a calm ambiance. Materials should be eco-friendly and sustainable.

• Indoor Objects/Structures: Source designs that not only aesthetically please but also resonate calming frequencies. Quality and durability should be a priority.

• Therapeutic Scents and Sounds: Curate scents infused with pure essential oils known to promote states of bliss and relaxation. Prioritize natural, beeswax, ensuring a clean burn without harmful byproducts. Soundscapes.

5. Unique Gifts: Crafting Exceptional Experiences

For the woman who possesses everything, the charm lies not in the ordinary, but in the extraordinary. Our approach to unique gifts transcends mere products and focuses on curating unparalleled experiences and artifacts.

• Custom Crafted Instruments: Collaborate with world-renowned artisans, such as Maruyama Guitars, to commission handcrafted instruments tailored to her musical sensibilities. Beyond just an instrument, it's a reflection of her essence and a testament to bespoke craftsmanship.

• Bespoke Artistry: Source partnerships with global artisans specializing in unique mediums. Offer personalized consultations to create custom artworks, sculptures, or installations that resonate with her personal narrative and aesthetic.

• Signature Fragrance Creation: Engage with niche perfumeries around the world to provide a journey into scent-making. Allow her to craft her fragrance, an intimate extension of her persona, guided by master perfumers.

• Culinary Experiences: Arrange private sessions with gourmet chefs from diverse culinary traditions. Curate an intimate setting where she can relish a meal crafted solely for her palette, perhaps even in a secluded destination.

• Travel Journeys Tailored: Design exclusive trips centered around her interests. Whether it's a retreat into the heart of a secluded forest or a dive into an untouched coral reef, make her journey unforgettable with personal touches at every step.

Note to Team: As we embark on curating these gifts, it's essential to remember that what we offer is not just a product or a service, but a memory. An experience. Our endeavors should encapsulate the essence of what makes her unique. With every gift, we aim to make her feel seen, cherished, and celebrated.

PRODUCT APPLICATION LINKS

 BlissDesigned Financial Structure

The ethos of BlissDesigned is built upon clarity, transparency, and a deep sense of care for our collective well-being.

Our Financial Framework Explained:

1. Our Leadership & Ownership:

Ownership Dynamics:
BlissDesigned was envisioned and brought to life by Denisa Rensen, who holds a 100% ownership stake. This ensures that the brand's integrity and vision always remain aligned with its founding principles.

Leadership Tiers:
While Denisa serves as the Founder and CEO, our leadership is further augmented by the roles of other leadership positions, we can design these on our own… or use some of the ones below:

• CFO (Chief Financial Officer)

• CDO (Chief Design Officer): Overseeing the aesthetics, product design, and ensuring that our offerings always align with the brand's luxurious, transformative vision.

• CMO (Chief Marketing/Media Officer): Leading our brand communication, outreach, and ensuring that our narrative resonates deeply with our audience.

2. Team as Consultants:

Every team member, infused with their unique expertise, is considered a consultant for BlissDesigned. This consultation period spans the duration of active collaboration plus an additional 1-3 months, depending on strength of the company.

3. Earnings Distribution – Simplified & Transparent:

Breakdown:

• CEO Allocation: 50% of BlissDesigned's net monthly earnings.

• Team’s Allocation: The remaining 50% is for our leadership team. If we hire staff, that will be taken out of the Gross Earnings.

BlissDesigned Leadership Team Projected Earnings

Over 2 years:

Our Net Earnings Growth Projection: Starting at $1,000 in the first month and growing linearly to reach $100,000 by the end of Year 2, NET.

Month 1 (Year 1):
Net Earnings (Projected Sales): $1,000
Each of the 3 Leadership Team Members: $166.67 (Splitting 50%)

Month 12 (End of Year 1):
Net Earnings (Projected Sales): $51,000
Each of the 3 Leadership Team Members: $8,500 (Splitting 50%)

Month 24 (End of Year 2):
Net Earnings (Projected Sales): $100,000
Each of the 3 Leadership Team Members: $16,666.67 (Splitting 50%)

All of this depends on our synergy, passion and willingness to put in the effort. It’d be a TEAM effort.

TEAM

CEO, CFO & other

 What is the role of the CEO?

As the CEO of BlissDesigned, Dr. Denisa Rensen embodies the heart, vision, and soul of the brand. She is the primary decision-maker and strategic leader, guiding the brand towards its mission and maintaining the essence of BlissDesigned in every aspect. While each team member brings invaluable expertise to their respective roles, Dr. Rensen ensures that the brand remains cohesive, forward-thinking, and impactful.

Key Responsibilities:

1. Visionary Leadership:

   • Setting the overall direction for BlissDesigned.

   • Defining the brand's mission, vision, values, and goals.

   • Ensuring that the brand remains true to its core values.

2. Strategic Decision Making:

   • Making high-level decisions about policy and strategy.

   • Evaluating the success of the brand and refining the strategic approach accordingly.

3. Team Empowerment:

   • Fostering an environment that encourages team growth and development.

   • Collaborating with team leaders to understand and make decisions that best serve their departments.

4. Relationship Building:

   • Building and maintaining relationships with partners, stakeholders, and clients.

   • Representing BlissDesigned at major events, public appearances, and other important functions.

5. Financial Oversight:

   • Overseeing the brand's fiscal activity, including budgeting, reporting, and auditing.

   • Collaborating with the CFO to ensure the financial health of BlissDesigned.

6. Product and Service Oversight:

   • Ensuring the products and experiences offered are aligned with the BlissDesigned brand promise.

   • Approving new product lines and services before they reach the market.

7. Crisis Management:

   • Navigating and guiding the brand during times of crisis.

   • Making critical decisions to protect the brand's reputation and longevity.

Communication:

Dr. Rensen ensures transparent communication with all team members, maintaining an open-door policy. She values the insights, feedback, and recommendations from the team, as she believes in collective growth and wisdom.

At BlissDesigned, the CEO's role is not just about leading, but also about inspiring, guiding, and nurturing the brand and its team members. It's about building a legacy, and Dr. Denisa Rensen is committed to ensuring that legacy is filled with success, impact, and bliss.

What is the Role of the Chief Financial Officer (CFO) at BlissDesigned?

The CFO at BlissDesigned plays a pivotal role in shaping the financial future of the brand. This leadership position is responsible for the overall financial strategy, planning, management, and reporting. The CFO ensures that the brand's financial operations are efficient, compliant, and aligned with BlissDesigned's strategic goals.

Key Responsibilities:

1. Financial Strategy and Planning:

   • Developing and implementing the company's financial strategy in line with its objectives.

   • Forecasting revenue and expenses to ensure the company's growth.

2. Financial Reporting:

   • Preparing timely and detailed reports on financial performance on a quarterly and annual basis.

   • Overseeing the preparation of all financial statements, ensuring they comply with laws and regulations.

3. Budget Management:

   • Developing and managing the company's annual budget.

   • Monitoring expenditure against budgets and ensuring the brand operates within its means.

4. Cash Flow Management:

   • Ensuring the brand has enough liquidity to meet its obligations.

   • Identifying and managing financial risks and opportunities for the company.

5. Team Management:

   • Overseeing, directing, and organizing the work of the finance team.

   • Providing mentoring, guidance, and training to the finance team members.

6. Investment and Capital Strategy:

   • Managing the brand's portfolio of investments.

   • Advising on long-term business and financial planning.

7. Stakeholder Communication:

   • Collaborating with the CEO and other top executives to make decisions.

   • Representing the company to investors, financial institutions, auditors, public officials, and other external sources.

8. Financial Compliance and Audit:

   • Ensuring compliance with all internal policies and relevant regulations.

   • Overseeing the company's finance IT system, ensuring its effectiveness and compliance.

   • Liaising with auditors and ensuring annual audits are carried out.

9. Tax Planning:

   • Overseeing the company's tax planning to optimize tax obligations.

   • Ensuring compliance with all tax regulations and filings.

Decision-making:

The CFO possesses a strategic mindset and makes decisions that reflect both the immediate and long-term financial health of BlissDesigned.

At BlissDesigned, the CFO's role goes beyond traditional financial management. The CFO is a trusted advisor and a strategic partner, ensuring that the brand remains financially robust while embracing opportunities for growth and expansion.